Anyway, enter borders which has won my fickle and tempermental allegiance for issuing coupons and discounts. Not to mention being the only, ONLY store to send me anything for my birthday. I got a coupon for a free dessert and 15% off a book. The slice of carrot cake is sitting in my fridge right now and I have a terry pratchett book on the floor with me. They have a new membership whozit that's free to join and offers you discount coupons in the 15-25% off range for any one item. Pretty impressive considering that B&N just upped their little membership club to a yearly fee of $25 and all you get is 10% off. In addition, Borders gives you 5% of everything you spend as a gift certificate at the end of the year if you meet the cutoff. If not, it just rolls over and keeps growing. I've decided to pick up a buncha paperbacks I've been looking for one at a time every time I pick up one of those coupons. It's a slow process, but I'm not in any particular rush anyway.
In case anyone else is interested in signing up, the link for the rewards program is here.