In the darkness the trees are full of starlight (henwy) wrote,
In the darkness the trees are full of starlight

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Willy Wonka kicks ass

Now this is going to be cool as hell. It's spiffy when companies actually are willing to make these big moves and take a risk now and then. I just recently watched willy wonka and the chocolate factory a week ago or so and aftr reading this, it makes me wanna go out and buy a packet of m&m's. If only the contest was running already. Bah, I never win anything though.

M&M's in black and white

Candy maker plans to eliminate colors temporarily during marketing contest.

December 29, 2003: 3:49 PM EST

NEW YORK (CNNfn) - In a marketing gimmick reminiscent of the gold ticket in "Willie Wonka and the Chocolate Factory," M&M's will run a contest in 2004 which will offer six grand prizes and for a brief period strip the world famous candy of its color.

M&M's plans to phase out color in 2004 - the "official" announcement will be made on "Dick Clark's New Year's Rockin' Eve" on ABC - in what the company is calling the biggest transformation in its 60 year history. M&M's spokesman Jeffrey Moran said the New Year's Eve announcement is timed to "turn over a new leaf and start a new phase."

M&M's parent company Mars is privately held and therefore does not release sales figures, but overall chocolate sales have been flat in the last few years. Moran characterized M&M's sales as "stable," but added that the company is trying to gain market share.

The company will re-introduce color four to six months into the new year by running a contest in which six bags - out of the more than 100 million in retail stores - will contain colored M&M's. Each of the six will contain M&M's of the same color - one each for red, yellow, green, blue, brown and orange.

The purchasers of those bags will receive grand prizes - yet to be determined - and that "event" will trigger the re-introduction of color, but not necessarily the same color. The company spokesman would not elaborate.

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