Nationalists and extreme Russian Orthodox believers held icons and denounced homosexuality as "evil" while a group of thick-set young men turned up with surgeon's masks, which they said would protect them from the "gay disease."
Eureka! It's the perfect buisness oppertunity. Now that the SARS pandemic fears have died down, it's time to buy all of those little masks that were selling at a premium during the scare. A little repackaging and remarketing and you've got a new money maker you can export to Russia. Guarenteed to stop airborne particles of 'teh ghey' and protect you and your family. I'm envisioning a little animated short with ghey particles, represented by little boy george heads, bouncing off the mask with little exclaimations of disapointment.
On a sidenote...thick-set? Is that supposed to be a euphemism for thuggish or fatty?