This is pretty much what it looked like coming out of the package. Overall, it looked like any other nut-filled candy bar. It sorta reminded me of a baby ruth in overall appearance. The disturbing part is what happened when I bit into the thing. Here you can see a cross-section:
Maybe I'm being a little hypercritical here, but why the hell is the inside of it red? It looks a little washed out and faded in the flash and you'll have to trust me that under normal light it's a quite disturbing and vivid bright red. I mean, maple syrup is a brown sort of color, right? Do they usually mix red dyes into it across the border?
There are just some classic candy conventions this violates as far as I'm concerned. Everyone knows that if something is bright red, it should have a cherry flavor. Strawberry is more of a reddish pink, apple is green, banana is yellow, and so on and so on. If I went out and bought myself a piece of maple syrup candy, I would not expect it to be bright red. Is this some sort of canadian thing? Maybe someone just accidently spilled some red dye #5 into the mixer when this batch was made. It's certainly better than some of the other hypotheses about why the thing might be red.