I've always felt sort of nostalgic about Toblerones. When I was a kid, they were only available in airports which means you almost never ran across them. They were rare and had a sort of mystik to them. It's different now, of course, but you still never seem them anywhere near as often as the ubiquitous Hershey bar.
As I was making my purchase, I stumbled over some flicker pictures:
That's apparently what a 10 lb toblerone looks like. It seems a bit extravagant at $90, but it would still be spiffy to have one. If you don't end up eating it, you could always beat someone to death with it.