NEW YORK (CNN) -- What started as a college a cappella pastime became a ticket to the big time for 10 Indiana University graduates.
Last year a member of the disbanded group -- called Straight No Chaser -- posted a video of a quirky 1998 performance of "The 12 Days of Christmas" on YouTube. It got more than 8 million hits. And one of the people watching was Craig Kallman, chairman and CEO of Atlantic Records.
Kallman summoned a couple of the troupe members to Los Angeles, where he offered them a record deal. Straight up. The boys (now men, of course) got back together and within 10 months -- and almost 10 years after graduation -- had a debut album neatly tied with a bow.
And you thought your college reunion was exciting.
"Holiday Spirits" mostly features festive covers such as "Santa Claus Is Coming to Town" and "Silent Night," all sung in the a cappella tradition but with creative and entertaining tweaks. (They do a stirring Christmas-infused rendition of Toto's "Africa.")
The article goes on to interview some of the members, talking about their change in fortunes. Pretty spiffy really.